Design Principles
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A running collection of noteworthy design principles and guiding tenents.
Note: This is a copy of the original document outlining NIKE values, handed out to employees in 1977.
Virgil Abloh's Personal Design Language™
Note: The guiding values of Sea Ranch. A beacon of Modernism on the Northern California coast desiged and built in the early 1960s.
Excerpt from Vignelli: Canon.
Read the rules on the Collins site here.
From John Maeda's book, "The Laws of Simplicity".
Disney's "12 Basic Principles of Animation". Adaptation by ©Lachina.
Dieter Rams's Ten principles for good design.
In one of his films, 'Ten Bullets', Tom Sachs outlines the code for his workshop.
"The rocket scientist uniform of today is faded jeans, a golf shirt, and sneakers. These [products] are built to support the bodies of the strongest minds in the aerospace industry."
Christopher Alexander's 15 Fundamental Properties." In Unified Architectural Theory: Form, Language, Complexity
Apple's strategy from 1977.
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