Design Principles

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A running collection of noteworthy design principles and guiding tenents.

Sea Ranch Design Principles
Sea Ranch Design Principles

Note: This is a copy of the original document outlining NIKE values, handed out to employees in 1977.

Sea Ranch Design Principles
Sea Ranch Design Principles

Virgil Abloh's Personal Design Language™

Sea Ranch Design Principles
Sea Ranch Design Principles

Note: The guiding values of Sea Ranch. A beacon of Modernism on the Northern California coast desiged and built in the early 1960s.

Massimo Lela Vignelli Associates Design Principles
Massimo Lela Vignelli Associates Design Principles

Excerpt from Vignelli: Canon.

Massimo Lela Vignelli Associates Design Principles
Massimo Lela Vignelli Associates Design Principles

Dieter Rams's Ten principles for good design.

Tom Sachs Design Principles
Tom Sachs Design Principles

In one of his films, 'Ten Bullets', Tom Sachs outlines the code for his workshop.

Tom Sachs Design Principles
Tom Sachs Design Principles

"The rocket scientist uniform of today is faded jeans, a golf shirt, and sneakers. These [products] are built to support the bodies of the strongest minds in the aerospace industry."

Christopher Alexander Timeless Ways of Building
Christopher Alexander Timeless Ways of Building

Christopher Alexander's 15 Fundamental Properties." In Unified Architectural Theory: Form, Language, Complexity

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