NFX

Product Design, Interface Design, Brand

Designer-In-Residence for Silicon Valley Venture Capital Firm. $1B Assets Under Management.

  • CompanyNFX
  • SectorFinance, Venture Capital
  • Year2018–2022
  • DisciplinesSoftware Design & Development, Product Design, Interface Design, Interaction Design, Rapid Prototyping, Visual Design, Information Architecture, Brand Positioning, Design Systems, Editorial Design, Product Management, Naming, Content Strategy, Email Design, User Research, Growth

NFX is a seed and series A venture firm headquartered in San Francisco, with offices in Palo Alto, CA & Tel Aviv, Israel. I first began working with NFX in parallel to their debut Fund 1, $150M announcement.

With respect to the organization — samples here are presented with delicate balance between confidentiality and thoroughness.

Special thanks to: Natalie, Michael, James, Pete, Gigi, Jeff, Kevin, Angel, Amy, and the entire team.

Founding Designer. Lead in building key product infrastructure.

Responsible for modeling, shipping, and evolving core products and experiences. This work manifests through apps like BriefLink, Signal, Masterclass, NFX.com, and a handful of proprietary internal tools.

During my 5 years with the team, we grew NFX to a top 5 VC brand — attracting 3.6 million visitors from Q3 2021 – Q3 2022.

Founders are now prioritizing partnerships with NFX at a breakout rate.

High level strategic work:

  • What should the product do?
  • What's the product loop?
  • What's the distribution playbook?
  • What are the emotional goals of the NFX brand?

To very detailed:

  • What's the language we're leading with?
  • Where are we positioning the call to action?
  • Why two buttons and not one?
  • What is broken or unaccounted for in any given UI?
  • What is the card preview when links appear on social media?
  • What's the email subject line? & The preview text?

NFX is a seed and series A venture firm headquartered in San Francisco, with offices in Palo Alto, CA & Tel Aviv, Israel. I first began working with NFX in parallel to their debut Fund 1, $150M announcement.

With respect to the organization — samples here are presented with delicate balance between confidentiality and thoroughness.

Special thanks to: Natalie, Michael, James, Pete, Gigi, Jeff, Kevin, Angel, Amy, and the entire team.

NFX - The Brief - Social Media Meta Image Card Design

As of September 2022, NFX Products (Signal + BriefLink) engaged 99,000 Monthly Active Users.

Preview to Signal | The Investing Network.
Preview to Signal | The Investing Network.
Investor Profiles on Signal
Investor Profiles on Signal
Preview to BriefLink | Docsend for Founders.
Preview to BriefLink | Docsend for Founders.
NFX - The Brief - Social Media Meta Image Card Design

Type specimen for usage of NFX brand font GT Alpina across nfx.com pages.

Illustrations for a popular NFX essay, 'Generative Tech Begins'.

With 200,000+ active readers to the weekly newsletter, brand touchpoints drove 3.5M visitors to NFX.com over the last 12 months.

Source: SimilarWeb, Oct 2022

NFX - The Brief - Social Media Meta Image Card Design
You actually fell in love with an image.
You actually fell in love with an image.

Exploration collage for NFX.com.

NFX - The Brief - Social Media Meta Image Card Design

Design System for Social Media card previews. Cards to BriefLink (fka 'The Brief') appeared in hundreds of thousands of timelines across Facebook, Twitter, and LinkedIn.

Preview to Signal | The Investing Network.
Preview to Signal | The Investing Network.
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Preview to Signal | The Investing Network.
Preview to Signal | The Investing Network.
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Preview to Signal | The Investing Network.
Preview to Signal | The Investing Network.
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4
Preview to Signal | The Investing Network.
Preview to Signal | The Investing Network.
4
  • 1.Design Principles for an NFX Brand Evolution
  • 2.Exploring visual directions for a pill component.
  • 3.Investor Search on Signal; applying Filters flow.
  • 4.James Currier presents Fund 1 updates to LPs. Yes, I designed at NFX. No, I did not design these slides.

We want to use software as a lever to unlock unique company sourcing & selection advantages.

Holistic case study currently W·I·P.

More soon.

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