NFX

Product Design, Human Interface Design, Interaction Design, Visual Design, Information Architecture, Content Strategy

Designer In Residence at Venture Capital Firm. Seed & Series A investing, $875M AUM.

NFX - The Brief - Social Media Meta Image Card Design

Design System for Social Media. Links to BriefLink (fka 'The Brief') appeared in hundreds of thousands of timelines across Facebook, Twitter, and LinkedIn.

NFX is a seed and series A venture firm headquartered in Silicon Valley, California, USA & Tel Aviv, Israel. I first began working with NFX promptly following their debut Fund 1, $150M announcement.

Preferred List
Preferred List

Exploring landing page mechanics design for key retention loop.

Landing Page experience for The Brief. The key idea here was setting a tone of prestige, wisdom, and intrigue.

  • CompanyNFX
  • SectorFinance, Venture Capital
  • Year2018–Present
  • DisciplineSoftware Design & Development, Interaction Design, Prototyping, Product Design, Human Interface Design, Visual Design, Information Architecture, Brand Positioning, Design Systems, Email Design, User Research

Special thanks to: Natalie, Amy, James, Pete, Gigi, Jeff, Kevin, Angel, and the entire team.

Design Lead in building key product infrastructure.

Modeling, shipping, and evolving core features. These flows can be experienced through products like BriefLink, Signal, and a handful of proprietary internal tools.

High level strategic work:

  • What should the product do?
  • What are the goals of a given page or navigation?
  • What's the distribution playbook?
  • What's the product loop?

To very detailed:

  • What's the language we're leading with?
  • Where are we positioning the call to action?
  • Why two buttons and not one?
  • What is broken or unaccounted for in any given UI?
  • What's the email subject line? & The preview text?

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NFX is a seed and series A venture firm headquartered in San Francisco, with offices in Palo Alto,CA & Tel Aviv, Israel. I first began working with NFX in tandem to their debut Fund 1, $150M announcement.

With respect to the organization — samples here are presented with delicate balance between confidentiality and thoroughness.

Founders are prioritizing partnerships with NFX at a breakout rate.

Team Presskit
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Team Presskit
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Team Presskit
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Team Presskit
  • 1Deck template I designed for an Annual LP Update
  • 2A look at NFX growth since its debut Fund 1 announcement
  • 3Mockup documenting approach to SEO and how each component can add density for Google SERP
  • 4A look at Venture Firm pages on Signal

We want to use software as a lever to unlock unique company sourcing & selection advantages.

Holistic case study currently W·I·P.

More soon.