Unlocking Time
Strategy, Content, Interactive
Concept design and development for national movement to rethink instruction time in K–12 schools
- ClientBill & Melinda Gates Foundation, Always Be Learning, Inc.
- SectorEducation, Not-for-Profit, Technology
- Year2018
- DisciplinesUser Research, Identity Design, Brand Architecture, Brand Positioning, Design System, Information Architecture, Web design, Interaction Design, UX/UI design, Prototyping
The brief was to inform school leaders of new methods in eductation scheduling, shifting how time is programmed in school.
A month before the project’s concept was to be demo'd in D.C. to Department of Education Representatives, I was approached for ideation, modeling, and prototyping.
When creating an ideological standard — a zeitgeist to rally around — what does history tell us? What is the norm identity in education?
What do our users want to do? What do we want them to do?