Unlocking Time

Strategy, Content, Interactive

Concept design and development for national movement to rethink instruction time in K–12 schools

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  • ClientBill & Melinda Gates Foundation, Always Be Learning, Inc.
  • SectorEducation, Not-for-Profit, Technology
  • Year2018
  • DisciplineUser Research, Identity Design, Brand Architecture, Brand Positioning, Design System, Information Architecture, Web design, Interaction Design, UX/UI design, Prototyping

The brief was to inform school leaders of new methods in eductation scheduling, shifting how time is programmed in school.

A month before the project’s concept was to be demo'd in D.C. to Department of Education Representatives, I was approached for ideation, modeling, and prototyping.

Typographic: Historical Analysis

When creating an ideological standard — a zeitgeist to rally around — what does history tell us? What is the norm identity in education?

Typography: Voice & Tone

What do our users want to do? What do we want them to do?